Coca-Cola CANCELS their annual festive truck tour amid the ongoing coronavirus pandemic
- Coca-Cola have cancelled their annual festive truck tour across the UK
- Soft drinks manufacturer made the announcement due to covid-19 restrictions
- Twitter users vented frustrations about the nine-year tradition being cancelled
Many people look forward to Coca-Cola's annual truck tour marking the beginning of the festive season, however this year the highly anticipated event has been cancelled due to the coronavirus pandemic.
The soft drink's manufacturer took to Twitter to announce that it will not be sending its festive truck on its usual tour around the UK because of the current restrictions in place to reduce the spread of the virus. ADVERTISEMENT
Coca-Cola's branded truck decorated with Christmas lights has visited around 40 towns and cities for the past nine years, sparking a seasonal tradition for many households.
Many social media users have admitted they're disappointed by the news, with some claiming their Christmas celebrations just won't be the same without the tradition.Coca-Cola has announced that their annual festive truck will not be touring the UK for the first time in ten years. Pictured: The Coca-Cola truck visiting London in 2011Posting on Twitter, a spokesperson for the soft drinks manufacturer explained their decision is based on current guidelines in place to reduce the spread of coronavirus
Making the announcement on Twitter, a spokesperson wrote: 'Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won't go ahead this year.
'We know it's disappointing, but we'll continue to share special Christmas moments throughout the festive season.
We look forward to seeing you next year!'
Fans quickly responded to the post, arguing the tour should still be able to go ahead.
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One person wrote: 'Christmas is definitely cancelled when Coca-Cola cancels the Christmas trucks'
'First Brexit, then Covid and now the Coke lorry has been cancelled. That's it, I'm giving up and finding some desert island to hide on,' another said.
A third added: 'The Coca-Cola truck being cancelled is the final nail in the coffin for 2020.'Coca-Cola reassured their fans on social media that they will continue to spread festive cheer through other methods. Pictured: The Coca-Cola truck visiting Swansea in 2018A stream of responses to the announcement argued their Christmas celebrations won't be able to go ahead without the truck tour
A fourth wrote: 'I understand that the tour can't go ahead, but you could still send the truck out to drive around and lift some spirits.
You don't see the truck stopping in the ad but you do see the smiles and excitement in people when it drives by. If you like this idea, I'll drive it in Cork'
Beginning in November, the truck tour usually attracts large crowds as fans of Coca-Cola queue for a free drink and the opportunity to take a photo.
Last year The British Society of Paediatric Dentistry (BSPD) took to Twitter blasting the tradition because of the damage the beverage can cause to teeth.
Their post received just eight likes, meanwhile many other complained about Coca-Cola reducing the number of locations on their tour to just 19 places. ADVERTISEMENT
Coca Cola has been criticised on a number of occasions, with a 330ml can containing 35g of sugar, while the NHS recommends that adults shouldn't have more than 30g of free sugars a day.Coca-Cola has received backlash for their truck tour on numerous occasions due to the sugar content in their drinks.
Pictured: The Coca Cola truck in 2018