The all-new Ford F-150 pickup arrives this week. Here's why it's been America's best-selling truck for over 4 decades.
- The Ford F-150 pickup truck has been the best-selling vehicle in the US since 1981.
- In 2019, nearly 900,000 F-Series trucks rolled off dealer lots in America.
- The F-150 underwent a risky redesign for the 13th generation of the vehicle — arguably the riskiest since the truck first arrived in 1947. Ford engineered the pickup with more lightweight aluminum.
- This week, the all-new 2021 Ford F-150 will be revealed.
- Here’s a look at why the F-150 is an icon, a legend, and a flat-out great pickup.
- Visit Business Insider’s homepage for more stories.
This is a very big week in the US auto industry. On Thursday, Ford is revealing its all-new, 14th-generation F-150 pickup truck.
The F-150 has been the bestselling vehicle in American since 1981. It’s far and away the most important four-wheeled machine that Dearborn produces. As goes the F-150, so goes the Ford Motor Company.
The F-150 was rather radically and successfully redesigned in 2014, then updated in 2017. But the competition has kept pace: the Chevy Silverado, GMC Sierra, and RAM 1500 are all new or relatively new. That means that 2020 and 2021 could bring an even more intense pickup truck contest to the USA.
It’s worth noting that even an the coronavirus pandemic has damaged auto sales, pickups have continued to attracted customers. It’s also worth noting that Ford, GM, and Fiat Chrysler automobiles make major profits on their full-size pickups. I’ve checked out every full-size pickup on the market.
They’re all pretty great.
But the F-150 is … special.
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